You’ll notice how relevant my top stories are: That area is referred to as “Knows About.” There, you can describe your areas of expertise.Īs an example, I’m interested in topics like investment, blogging, internet marketing, and the like. During registration, you indicated the topics that you want to answer questions about. These are the questions that are highlighted for you as a result of your settings and preferences. When you log into your account, one of the first things you’ll notice is the link to “Top Stories For You.” In order to enjoy the full benefits of Quora, you’ll need to sign up – it’s free. Throughout this section, I’ll show you how to use it for that purpose. Quora is great for long-tail keyword research. But, if your site is just starting out, an extra 100 – 200 visitors from Quora can make a big difference to you. Quora has millions of members and you may not generate thousands of visitors from there. No matter what topic you plan to cover, you’ll find relevant questions and the corresponding answers from thought leaders in that field. In fact, as of June of 2019, it’s the 80th biggest site, by visitor volume, in the world overall. There are lots of Q&A sites, but Quora is the most popular. However, in this article I want to show you how to generate long-tail keywords using two different tools: Quora and Google Trends.
That’s why Google Keyword Planner is 100% free. Google wants everybody to have access to that research. And, the keywords you once thought were hidden have now been made available to everyone. The competition is increasingly using specialized keyword research tools.
To illustrate this further, long-tail keywords convert 2.5X better than their associated head keywords. In short, long-tail keywords drive targeted traffic and should be an integral part of your SEO strategy. Top brands with huge marketing budgets don’t go after long-tail keywords because the search volumes are relatively small.īut, the traffic that comes to you will be highly motivated because they’ve specified exactly where they are (beginners) and what they want (to take guitar lessons). Head keywords (e.g., guitar lessons) have huge search volumes, but long tail keywords (e.g., best guitar lessons for beginners) will help you rank higher in the Google results because they’re less competitive. So, you can either stand out from the crowd, with valuable content or get buried with mediocre content. Millions of pieces of content are published every day, the majority being written content. Most likely, you’ve got a lot of competition for search engine and user attention. It’s not about ranking #1 – as wonderful as that might seem – but rather, it’s about providing enormous value so that when people visit your page, they’ll stick around instead of bouncing off.
Modern SEO involves meeting users at the point of their needs.
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